LocalBusiness
LocalBusiness schema describes a physical business — name, address, hours and contact — for local search results.
Article
Article schema describes a blog post or news article with headline, author and dates for article rich results.
Product
Product schema describes a product with price, availability and rating for product rich results.
FAQPage
FAQPage schema describes a list of question-and-answer pairs eligible for the FAQ rich result.
BreadcrumbList
BreadcrumbList schema describes a page's position in the site hierarchy so Google can show a breadcrumb trail.
Organization
Organization schema describes a company — logo, contact and social profiles — for knowledge-panel signals.
Event
Event schema describes an event with dates, location and tickets for event rich results.
Schema markup does not directly raise rankings, but it changes how a result is displayed, and a richer result earns more clicks at the same position. Valid markup makes a page eligible for its rich result; eligibility still depends on site quality and Google's discretion. The markup itself is the part you control, and getting it valid is the precondition for everything else.
Invalid JSON-LD
A single syntax error makes Google skip the entire block. Generated output is valid by construction.
Missing required fields
A missing required property disqualifies the rich result, so each generator prompts for what its type needs.
Wrong type for the content
Using a schema type that does not match the page cannot qualify for the intended result. Choose the type that fits the content.
Markup never published
Structured data only works once it is on the live page, so the generated script must actually be added to the HTML.
Markup contradicting the page
Markup describing content users cannot see breaks Google's guidelines, so values should match the visible page.
What is a schema markup generator?
A schema markup generator is a tool that builds valid structured-data JSON-LD from a simple form, so the markup is correct without hand-coding.
Which schema format should I use?
JSON-LD is the format Google recommends, since it is a single self-contained script block and the easiest to maintain.
Is the generated markup free to use?
Our Schema Markup Generator is free, client-side, and stores nothing. The JSON-LD it produces is yours to paste into any page.
Does schema guarantee rich results?
Valid schema makes a page eligible for rich results but does not guarantee them, because Google also weighs site quality and its own discretion.
How do I validate the markup?
The generated JSON-LD can be confirmed with our Schema & Structured Data Tester, which reports the types found and any missing required properties.
Where does the generated code go?
The generated script block goes in the page HTML, normally the <head>; each generator page states placement explicitly.